I usually mute TV ads because they are too loud and
annoying. Last night I was distracted and left the sound on so an ad caught my
attention. You may have watched this ad for a gold coin yourself.
It starts off showing a US government fifty dollar gold
coin using buffalo nickel as the form. The announcer stress in
loud tone that the coin is minted in .9999 percent pure gold, and limited
number because the mint ran out of the special gold blanks. In truth the coin
had a limited production because it was struck for the collectors market.
The announcer then switches coins. He is selling what
amounts to a counterfeit coin. In softer voice he says that it is a
non-monetary gold clad replica. Clad means that there is a very thin 14 mm gold
layer of unknown purity. It is being sold for $9.95 so it can not be the .9999
percent like the real coin. Again in a louder voice he stresses that this offer
is for a limited time and you can purchase up to five coins per order.
At the end he invites you to avoid disappointment and future
regret so buy right now so call the number. Well I always want to avoid future
regret and experience tells me that most of the time if I purchase a "too good
to be true" item I will regret spending the money on it.
So I am avoiding future regret.