Tuesday, March 16, 2010

TV Ads Grrrr

I was watching TV last night and a typical laundry detergent ad came on where a man in a clean white shirt is standing next to his wife. Then a man in a bright white shirt comes and stands next to him. The wife gets a sheepish look as the husband glares at her because she used the wrong detergent.
It reminded me of the really old “ring around the collar” TV ads that did the same thing. Guilt really sells. Except my mother would mutter, “Tell the man to scrub his neck.”
Happy No
All these ads use gimmicks to sell us something we would not purchase otherwise. They make us feel bad about ourselves unless we use their product. I sometimes worry that our self image is being screwed up by all this manipulation. What do you think?

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